The use of the Polaroid pictures to create a still shot
animation was absolutely stunning. It fit the melancholy yet beautiful mood of
the song, and the effect is just pleasing to the eye. It’s a simple concept
used in an intricate way, kind of like the song. For me the song is a repetitive
simple melody that grows more complicated with the lyrics and added percussion. I love vintage Polaroids, so the combination of that with an amazing song to make art is lovely .
The Polaroid
pictures, to me, also represent her memories in the past. She says “help I have
done it again.” The changing of the pictures gives that flashback or time
travel sort of feel. It makes the song even more dramatic than it already is. It’s
mesmerizing to watch. It just suits the song completely.
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